Do your floors look this? 

Image of hardwood floor with fademark
image of north facing hardwood floor fade mark

What Causes Fading?

As a Rule of Thumb

UV Light = 40%
Solar Window Film offers 99% protection

Visible Light = 25%
Percentage of protection is dependent on the type and shade of film selected

Heat = 25%
Percentage of protection is dependent on the type and shade of film selected

Misc. = 10%
Laboratory studies of a large variety of fabrics and woods show significant difference in the color stability of these products. Fabric fading results differ depending upon fiber type, dye color, stability and/or pattern printing techniques. Expensive fabrics are not necessarily a guarantee of fade protection. Natural wood finishes are made more stable than stains or finishes that alter the natural color of the wood. Wood may actually darken with prolonged exposure to UV rather than fade to a lighter color. The nature of certain delicate fabrics and dyes will lead to premature fading regardless of the application of any window film or protective treatment.

image of Fading Facts Infographic